Media guidelines
Standard Language
Below are various examples of standard language that should be used when describing general facts and statistics about the Make-A-Wish Foundation, its history, and its accomplishments.
Mission Statement
We grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.
Because the Make-A-Wish Foundation is united under one consistent mission, it is recommended that you use this statement whenever possible. It is acceptable to modify the beginning slightly, such as in the following contexts:
The mission of the Make-A-Wish Foundation is to grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength, and joy.
OR
The Make-A-Wish Foundation of Missouri grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength, and joy.
Otherwise, if referring specifically to the mission, do not modify the remaining wording.
Purpose Statement
The purpose of the Make-A-Wish Foundation is to grant the wish of each child who is between the ages of 2 1/2 and 18 who have a life-threatening medical condition, i.e., a progressive, degenerative or malignant medical condition that has placed the child's life in jeopardy.
The word "terminal" must not be used.
The Make-A-Wish Foundation of Missouri Boilerplate
In 1983, The Make-A-Wish Foundation of Missouri was founded, making it the 23rd chapter formed within the Make-A-Wish Foundation of America. Located in Springfield, the Missouri chapter covers 99 counties, including the Kansas City, Columbia, Jefferson City, and Joplin areas. Since the chapter's inception, over 1,200 wishes have been granted. The Missouri chapter is aspiring to grant 140 wishes in 2006. You can help share the power of wish¨ through monetary contributions, donating frequent flyer miles, adopting a wish, or remembering the Make-A-Wish Foundation in your planned giving. For more information about the Make-A-Wish Foundation of Missouri, visit www.missouri.wish.org.
The Make-A-Wish Foundation of America Boilerplate
The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength, and joy. It is the largest wish-granting charity in the world, with 74 chapters in the United States and its territories and 28 international affiliates on five continents. It grants more than 11,500 wishes a year and 127,000 wishes worldwide since 1980. For more information about the Make-A-Wish Foundation, visit www.wish.org.
The Make-A-Wish Foundation Beginnings Description
On April 29, 1980, a 7-year-old boy named Chris Greicius realized his lifelong dream to become a police officer. Many of those responsible for fulfilling Chris' wish wanted to do the same for other children with life-threatening medical conditions. This led to the formation of the Make-A-Wish Foundation.
Make-A-Wish Logo
Like most organizations, the Make-A-Wish Foundation maintains federally-registered ownership over its name, logo and various service marks. These marks are property of the Make-A-Wish Foundation of America and licensed to each Make-A-Wish chapter for use in conducting official Make-A-Wish business. Anyone wishing to use the Make-A-Wish name, logo or other service marks may only do so with the prior approval of the Make-A-Wish Foundation.
To ensure brand elements are used effectively and consistently, specific logo and trademark guidelines must be followed.
When using the words Make-A-Wish¨ or the Make-A-Wish Foundation please use a registered trademark symbol. The use of the name "Make-A-Wish" or "Make-A-Wish Foundation" always requires a hyphen between the words "Make," "A," and "Wish." The "A" in "Make-A-Wish" must always be capitalized.
If you have further questions regarding appropriate language when describing the work of the Make-A-Wish Foundation, please contact the office at 800-937-9474.
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